Client Journey

1. Awareness Stage (Discovery)

 

Touchpoints:

 

Website (homepage, portfolio, blog, explainer video)

 

Social Media (Instagram, YouTube, LinkedIn, etc.)

 

Google Business Profile (including posts, reviews, images)

 

Networking Events / Community Outreach (Pasadena Media, local arts events, nonprofit events)

 

Word of Mouth / Referrals (especially within nonprofit circles)

 

Publicity (press mentions, podcasts, features on animation/creative platforms)

 

Goals:Educate prospects about what Leimert Animation Studio does

 

Build brand recognition and trustConvey your mission-driven purpose

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2. Consideration Stage

 

Touchpoints:

 

Portfolio or Case StudiesCustom

 

Quote Form on Website

 

Initial Consultation Call or Email Exchange

 

Downloadable Info Packet or Service

 

MenuTestimonials / ReviewsExplainer Video or ShowreelSocial Proof (followers, collaborators, known clients, certifications)

 

Goals:Show how your animations solve real communication problems

 

Demonstrate social impact and storytelling strength

 

Make it easy to contact and learn more

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3. Decision Stage

 

Touchpoints:

 

Proposal or Project BriefPricing

 

Tier Comparison

 

Introductory Zoom Call or In-person Meeting

 

Contract and Timeline

 

Discussion

 

Onboarding Materials / Welcome Packet

 

Goals:Provide clarity around deliverables, pricing, and timelines

 

Offer flexibility and understanding of nonprofit constraints

 

Build personal connection and confidence

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4. Production/Engagement Stage

 

Touchpoints:

 

Kickoff Meeting

 

Storyboard or Script Reviews

 

Regular Email or Portal

 

Updates

 

Draft Review and Feedback Loops

 

Client Portal or Google Drive Folder

 

Check-ins / Milestone Approvals

 

Goals:Maintain consistent and clear communication

 

Deliver high-quality, timely work

 

Make the client feel involved, heard, and respected

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5. Delivery & Handoff Stage

 

Touchpoints:

 

Final File Delivery

 

Tutorial on How to Use the Animation (if needed)

 

Usage Guide or Licensing Agreement

 

Final Invoice / Thank You Email

 

Optional: Client Gift or Handwritten Thank You Note

 

Goals:Ensure smooth

 

professionalism and gratitude

 

Invite long-term relationship

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6. Post-Project Stage (Retention & Referral)

 

Touchpoints:

 

Follow-up Email or Feedback Form

 

Post-Project Questionnaire

 

Testimonial Request

 

Case Study Write-up (with permission)

 

Social Media Tagging/Showcasing Their Work

 

Newsletter or Occasional Check-In

 

Referral Program (if applicable)

 

Goals:Learn from the client experience

 

Gain testimonials and referrals

 

Stay top of mind for future projects