The LAS Method

Stage 1: Awareness

Client State

The client experiences a problem:

• Communication is unclear.

• Stakeholders disagree.

• A system is difficult to explain.

• Complexity is preventing action.

The client may not yet know LAS exists.

​​​

Decision

Should I continue operating with my current understanding or seek outside assistance?

Possible actions:

• Ignore problem

• Continue existing approach

• Seek consultant

• Seek LAS​

 

Stage 2: Recognition

Client encounters LAS.

Examples:

• Website

• Social media

• Referral

• Presentation

• Case study

Client learns:

"LAS does not merely create animation.

LAS builds visual decision models that clarify complex systems."

 

Decision

Is my problem significant enough to justify further investigation?

Possible actions:

• Leave website

• Save for later

• Contact LAS

​

Stage 3: Evaluation

Client investigates.

Questions include:

• Can LAS solve my problem?

• Is the methodology credible?

• Is the cost justified?

• Do I trust this organization?

​

Client Objective

Reduce uncertainty.

​

LAS Objective

Demonstrate value.

​

Stage 4: Initial Contact

Client reaches out.

Information exchange begins.

LAS attempts to identify:

• Objectives

• Constraints

• Stakeholders

• Desired outcomes

 

Decision

Should both parties proceed?

Possible outcomes:

• No fit

• Future opportunity

• Proceed to discovery

 

Stage 5: Discovery / Model Construction

LAS gathers information.

Activities:

• Interviews

• Documentation review

• Systems mapping

• Utility function identification

 

Client Decision

Provide deeper access?

 

LAS Decision

Invest additional effort?

 

Stage 6: Proposal

LAS presents:

• Scope

• Deliverables

• Timeline

• Price

 

Decision

Accept proposal?

Possible outcomes:

• Accept

• Negotiate

• Decline

 

Stage 7: Engagement

Project begins.

LAS creates:

• Models

• Diagrams

• Simulations

• Animations

Client evaluates progress continuously.

 

Stage 8: Delivery

LAS presents final product.

Client learns:

• New relationships

• Constraints

• Tradeoffs

• Strategic opportunities

 

Decision

Implement insights?

 

Stage 9: Outcome

Client experiences:

• Better understanding

• Improved communication

• Better decisions

• Reduced uncertainty

 

Stage 10: Long-Term Relationship

Satisfied clients may:

• Purchase additional services

• Refer others

• Become collaborators

At this point trust becomes a valuable asset.

​

---------------------------------------------------

​

The result is not simply an animation.

The result is a clearer understanding of the system,
better decisions, reduced uncertainty, and the ability to unlock value that may have previously gone unnoticed.